Senior Vice President, Public Relations (Health & Lifestyle)
Remote
Job Summary
Own the practice's account management rhythm with weekly business reviews, account health scoring, and proactive risk identification across the existing client book. Develop and execute 5+ recurring expansion plays within the current client base, targeting 1.5–2% monthly MRR growth, while winning new healthcare clients in biotech, pharma, medical devices, and digital health. Lead the team in building a productized healthcare service offering leveraging our proprietary platform for competitive intelligence and regulatory monitoring. Position clients as thought leaders through media relations, crisis communication plans, and executive visibility programs. Deliver measurable results in retention and expansion, carrying gross and net revenue retention as primary KPIs.
Required Qualifications
- Minimum of 15 years of experience in public relations, with a focus on the healthcare and lifestyle industries
- Proven track record of successfully managing PR campaigns for healthcare clients, with measurable results in media placements and client satisfaction
- Strong leadership and management skills, with the ability to inspire and motivate a team to achieve excellence
- Excellent communication skills, both written and verbal, with the ability to craft compelling narratives and communicate complex healthcare and lifestyle concepts effectively
- Strategic thinker with a deep understanding of the healthcare industry
- Extensive network of media contacts and industry connections within the healthcare and lifestyle sectors
- Results-oriented with a passion for delivering high-quality work and exceeding client expectations
- 15+ years in healthcare communications or healthcare PR, with senior leadership experience leading teams and owning practice-level outcomes
- Demonstrated specialty depth in at least three of: FDA and regulatory communications, biotech and pharma, medical devices, hospital and health systems, payer relations, clinical trial communications, digital health, healthcare policy
- A documented track record of measurable client retention and expansion you can describe in numbers
- Comfortable carrying gross revenue retention, net revenue retention, and expansion as primary KPIs, not just media impressions and placements
- Strong network of healthcare media contacts across business, trade, clinical, and consumer publications
- Strategic operator, equally fluent in client strategy, team development, and operational rigor
- Comfortable with AI-driven workflows and a data-disciplined approach to earned media
Desired Qualifications
- Own the practice's account management rhythm with structured weekly business reviews, account health scoring, and proactive risk identification across the existing client book
- Bring practice-level retention into the top quartile of the firm through tight service delivery, fast time-to-value on new accounts, and structured save-the-account interventions where necessary
- Develop and execute 5+ recurring expansion plays within the existing client base, building toward 1.5–2% monthly MRR expansion as a sustained rate
- Lead and develop the existing healthcare team, direct senior coaching, selective recruiting, and accountability for delivery quality
- Build a productized healthcare service offering that leverages the Interviewed platform: competitive intelligence, regulatory media monitoring, KOL targeting, payer narrative tracking
- Win new healthcare clients in partnership with our new business team, with focus on biotech, pharma, medical devices, hospital and health systems, digital health, and consumer wellness
- Represent the practice externally, industry events, healthcare-specific publications, thought leadership in the healthcare communications space
- Submit your resume, a brief cover letter, and one additional document we genuinely want to read: a one-page write-up of your most significant healthcare client retention or expansion outcome
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