Senior Vice President, Growth & Digital Marketing
On-siteAtlanta, Georgia, United States or Buckhead, Georgia, United States
Job Summary
Lead enterprise digital marketing strategy aligned to corporate growth objectives, establishing capabilities across paid media, SEO/GEO/AEO, web, content, social, email, ABM, and marketing automation. Develop repeatable demand generation programs that improve pipeline creation, conversion, retention, and customer lifetime value while partnering with Product, Sales, and Revenue Operations to align digital programs with go-to-market priorities. Optimize customer journeys through segmentation, personalization, testing, and AI-driven insights, and manage the digital marketing technology ecosystem including CRM integration, attribution, analytics, and experimentation. Establish KPI governance around pipeline, CAC, ROAS, conversion, retention, marketing-sourced revenue, and ROI, building and mentoring a high-performing organization with strong financial discipline. Work full-time in the Buckhead, Atlanta office.
Required Qualifications
- 15+ years of progressive digital marketing leadership experience
- executive leadership in B2B marketing organizations
- Bachelor's degree
- Must be available to work in an office environment
- Must be full-time in our Buckhead, Atlanta office
Desired Qualifications
- MBA
- Experience in B2B payments, fintech, financial services, SaaS, commercial payments, or similarly complex technology-driven industries
- Proven success leading enterprise demand generation, digital transformation, and marketing technology initiatives
- Deep expertise in CRM, marketing automation, analytics, attribution, SEO/GEO/AEO, paid media, web optimization, and account-based marketing
- Strong financial and analytical skills with experience managing large marketing budgets and investment decisions
- Demonstrated use of AI tools such as ChatGPT Claude
- Builder who creates scalable processes, simplifies complexity, and delivers measurable business impact
- Excellent written and verbal communication skills
- Ability to turn complex analysis into crisp executive narratives
- Strong relationship-building skills and ability to work effectively with senior leaders, business operators, product teams, finance, technology, legal, and external partners
- High ownership
- Intellectual curiosity
- Attention to detail
- Discretion
- Willingness to do hands-on work
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