Senior User Acquisition Manager (Loyalty Apps)
HybridHamburg, Hamburg, Germany
Job Summary
Plan, launch, optimize, and scale campaigns across Meta, Google, TikTok, DSPs, and emerging channels while managing large-scale budgets and building structured testing strategies. Collaborate with creative, product, and analytics teams to analyze full-funnel performance, identify optimization opportunities, and explore new growth initiatives. Execute cross-functional alignment with business goals and lead performance-driven initiatives in international markets. Requires 5+ years in User Acquisition or Performance Marketing with expertise in attribution models, SKAN, and MMPs. Located in Hamburg with hybrid working options and relocation support.
Required Qualifications
- 5+ years of experience in User Acquisition or Performance Marketing, ideally within mobile apps or gaming
- Strong understanding of attribution models, SKAN, MMPs, and postback systems
- Experience with funnel metrics, cohort analysis, and incrementality testing
- Proven track record of scaling campaigns successfully across multiple channels
- Strong analytical, strategic, and problem-solving skills
- Ability to work independently and take ownership in a fast-moving environment
Desired Qualifications
- Expertise in either Google Ads or Paid Social is preferred, though broad multi-channel experience is equally valuable
- Someone comfortable managing and scaling large marketing budgets
- A proactive, ownership-driven mindset with strong collaboration skills
- A data-driven thinker who can turn insights into actionable growth opportunities
- Experience with DSP platforms such as Kayzen, Smadex, or similar is a plus
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