Senior Upper Funnel Marketer
$140,761–$179,228 year
On-site · Seattle, Washington, United States
Job Summary
Senior Upper Funnel Marketer drives long-range strategy for upper-funnel channels and the New Customers objective, sets goals/OKRs, and collaborates with Brand and Marketing Data Science. Leads mastery of Upper Funnel media (Linear TV, OTT, CTV, Audio, OOH, Programmatic), manages complex agency relationships, and oversees large program budgets. Owns marketing measurement and data optimization (MMM, Geo-Uplift tests) and leads automation/AI integration to streamline workflows. Excellent communicator capable of distilling complex media/AI concepts for executives, with cross-functional collaboration across internal Brand teams and Data Science. Requires deep experience in high-scale media strategy, agency accountability, and international campaign experience; Bachelor’s degree required (Master’s degree a plus). Benefits and compensation are highlighted for Seattle.
Required Qualifications
- Bachelor’s degree required
Desired Qualifications
- Master’s degree in a quantitative or business field is a plus
- Experience building or implementing AI-driven marketing systems
- Geo-Uplift testing implementation
- MMM (Marketing Mix Modeling) proficiency
- Experience managing, and holding agencies accountable for results
- RFP process experience
- International campaign experience (UK and EU) is a plus
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