Senior Trade Marketing Lead
HybridFrankfurt am Main, Hesse, Germany
Job Summary
Lead and oversee DACH Trade Marketing operations by building joint business plans with key retail partners, executing go-to-market strategies, and managing in-store activations and online campaigns. Drive revenue growth through creative localized consumer engagement initiatives, trade show participation, and digital merchandising strategy for Brand Shops. Optimize point-of-sale tools, monitor key success metrics, and ensure accurate product data for retail listings. Manage retailer coop budgets to maximize ROI while collaborating cross-functionally with Sales, Marketing, and Product teams. Report to the Managing Director in a hybrid role based in Frankfurt, requiring fluency in German and English.
Required Qualifications
- Minimum 10 years in Trade Marketing
- Experience within the consumer goods or retail sector
- Experience leading and building a team
- Fluent in both German and English
- Strong written, verbal, and presentation skills
- Excellent stakeholder management skills
- Ability to work cross-functionally with Sales, Marketing, and Product teams
- Proven track record of managing, mentoring, and motivating teams toward shared goals
- Comfortable working in a fast-paced, evolving environment
- Agile mindset with the ability to pivot quickly
- Proactive and self-motivated, with a high level of ownership and accountability
- Passion for finding creative ways to drive consumer engagement and sales
- The position is based in our Frankfurt office
- Hybrid – 3 days in the office
Desired Qualifications
- Ideally within the consumer goods or retail sector
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