Senior Strategist, Audience & Journey
$80,000–$112,000 year
HybridDenver, Colorado, United States
Job Summary
Build and manage advanced audience segmentation and targeting strategies to support personalized customer experiences across email, SMS, app, and web channels. Execute and optimize CRM marketing calendar initiatives, automated lifecycle campaigns, and journey orchestration while establishing scalable workflows and governance standards. Lead testing strategies and optimization efforts to improve engagement, conversion, retention, and customer lifetime value, partnering cross-functionally with Marketing, CRM, Analytics, Product, and Technology teams. Manage audience suppression, frequency controls, and compliance standards including CAN-SPAM, GDPR, and TCPA. Translate business needs into audience requirements, leveraging performance data to recommend optimizations and implement new lifecycle marketing capabilities.
Required Qualifications
- 6+ years of experience in CRM, lifecycle marketing, or marketing automation with both strategic and executional responsibilities
- Prior leadership experience managing projects, cross-functional initiatives, or teams, with readiness to grow into direct people management responsibilities
- Proven experience building and managing audiences and customer journeys within CDP and CRM platforms
- Strong understanding of lifecycle marketing strategy, personalization, segmentation, and omnichannel campaign orchestration
- Experience with CRM platforms and marketing automation tools such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Insider, or similar platforms
- Strong analytical and problem-solving skills with experience leveraging performance data to drive optimization
- Experience managing multiple projects and priorities in a fast-paced environment
- Excellent communication, collaboration, and stakeholder management skills
- Understanding of digital privacy and compliance standards including CAN-SPAM, GDPR, and TCPA
- Bachelor's degree in related field (marketing, business, business analytics, communications, economics)
Desired Qualifications
- Experience leading CRM operational processes or campaign production teams
- Familiarity with CDPs, customer data strategy, and audience governance best practices
- Experience implementing testing frameworks and personalization strategies
- Knowledge of agile project management methodologies and workflow optimization
- Experience within a subscription, seasonal, retail, travel, or hospitality business
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