Senior Specialist, Social
$80,000–$90,000 year
On-site · New York City, New York, United States
Job Summary
Senior Specialist on the Paid Social team leads end-to-end social campaign efforts: campaign setup, ad trafficking, and QA across Meta, TikTok, Reddit, Pinterest, YouTube, and Snap; monitors, analyzes, and optimizes campaigns; contributes to planning with audience targeting and measurement; builds and presents campaign analyses and performance results; derives optimizations such as bid strategy changes, ad copy tests, and audience testing; develops new analytics methodologies and validates analyses; manages media finance and billing; stays current with industry changes and AI enhancements; works with clients and internal stakeholders to deliver ROI and actionable insights.
Required Qualifications
- 2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X
- 2+ years professional experience in analytics, advertising, ad tech, or media
- Experience managing paid social campaigns through Sprinklr a huge plus
- Proven ability to work independently and efficiently
- Excellent verbal and written communication
- Attention to detail
- Time management
- Aptitude for deeply interpreting data/analytics
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