Senior Specialist, Product Marketing - Multi Assets
$110,000–$135,000 year
On-siteNew York City, New York, United States
Job Summary
Lead product marketing initiatives and content creation for S&P DJI's multi-asset offerings, designing comprehensive strategies that connect activities to specific commercial outcomes. Develop high-quality content including whitepapers, webinars, and educational materials while crafting compelling narratives for insurance, bank, and asset management audiences. Execute go-to-market strategies for new index launches and collaborate with cross-functional teams to ensure successful market penetration. Work closely with Compliance and Legal to review all client-facing materials against regulatory requirements, conduct market research to inform product development, and establish KPIs to measure campaign success.
Required Qualifications
- 5+ years of professional experience in content/product marketing within financial services
- Proven expertise in content marketing, content creation, and original content development
- Portfolio and writing samples that demonstrate effective messaging, audience engagement, and strong writing ability
- Hands-on experience authoring content
- In-depth understanding of multi-asset investment strategies and the product development lifecycle
- Proven track record of developing successful product marketing strategies and campaigns that drive measurable results
- Bachelor's degree
- Exceptional interpersonal, written, and verbal communication skills
- Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines
- Right to work in the United States
Desired Qualifications
- Strong focus on multi-asset strategies, Insurance, Investment Banks
- Experience in Insurance
- Bachelor's degree (Marketing, Communications, Business, or related field preferred)
- Experience with product launches, go-to-market strategies and account-based marketing in the insurance, asset management or financial services space
- Familiarity with digital marketing channels and tactics, including social media, content marketing and email campaigns
- Analytical mindset with experience in market research and competitive analysis to inform product positioning
- Ability to work collaboratively with cross-functional teams, including Product Management, Sales, Compliance, Legal and external partners
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.