Senior Specialist, Media Strategy
$73,500–$85,000 year
On-siteNew York City, New York, United States
Job Summary
Partner with clients to map business goals to advanced activation strategies across Meta, TikTok, YouTube, and Amazon DSP. Lead end-to-end execution of complex campaigns, ensuring seamless integration between social storytelling and programmatic precision. Analyze deep consumer insights to optimize for long-term value and refine attribution models. Develop robust A/B testing frameworks for creative, audience, and bidding on emerging platforms. Act as a strategic consultant during weekly, monthly, and annual strategy reviews to translate technical updates into actionable opportunities. Collaborate with internal teams to harmonize Social and Amazon DSP efforts, maximizing reach while minimizing frequency fatigue. Requires 1–3+ years of digital media optimization experience with hands-on proficiency in Meta and TikTok Ads Managers.
Required Qualifications
- 1–3+ years of full-time experience in digital media optimization
- Deep hands-on experience in Meta Ads Manager
- Deep hands-on experience in TikTok Ads Manager
- Strong understanding of YouTube/Google Ads and the nuances of video-first activation
- Experience with Amazon DSP (or similar sophisticated DSPs) to drive full-funnel activation and retail media integration
- Proven ability to move beyond execution into 'Activation Strategy'—understanding how creative, data, and platform algorithms work together
- Advanced analytical skills with the ability to turn complex Excel or BI tool data into compelling slide decks and strategic narratives
- A self-starter attitude with the ability to manage complex workloads in a fast-paced, collaborative environment
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