Senior Specialist, Media Activation
$73,500–$85,000 year
On-siteNew York, United States
Job Summary
Oversee campaign execution and optimization across Amazon Advertising suites, social, search, video, and programmatic DSPs while managing complex retail and digital media projects. Partner with clients to define e-commerce goals, track performance metrics like ROAS and New-to-Brand, and resolve issues related to media performance and inventory. Contribute to weekly, monthly, and annual insights reports using Amazon Marketing Cloud and clean room data to drive breakthrough client results. Self-manage a fast-moving workload that spans program execution, continuous optimization, and client communications within a collaborative team environment.
Required Qualifications
- 1–3+ years of full-time digital optimization experience
- hands-on experience running Amazon DSP
- hands-on experience running Amazon Sponsored Ads
- experience running equivalent major Retail Media Networks
- Strong interest and/or experience in client services
- experience in digital media
- experience in e-commerce growth strategies
- Ability to 'do what it takes' and manage a complex workload that spans program execution, continuous optimization, and client communications
- Strong analytical skills
- comfort with MS Excel
- comfort with data analysis
- comfort with internet technologies
- Excellent listening and communication skills
- strong ability to translate complex media metrics into actionable business insights for clients
- Ability to self-manage
- ability to juggle multiple priorities
- pay strong attention to detail in a fast-moving marketplace environment
- Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment
Desired Qualifications
- Experience with Google Ads
- Experience with Meta Ads
- experience with other programmatic DSPs
- Familiarity with SQL
- Familiarity with Amazon Marketing Cloud (AMC)
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