Senior Specialist, Digital Marketing
$95,000–$115,000 year
On-siteRonkonkoma, New York, United States
Job Summary
Optimize the online store experience by managing product listings, merchandising, pricing, and checkout flows to improve conversion rates and online revenue. Execute organic social media strategies across platforms like Instagram and LinkedIn by creating content, managing calendars, and analyzing performance metrics. Assist in executing and optimizing paid advertising campaigns on Google Ads and social platforms, tracking KPIs to reallocate spend and recommend budget adjustments. Coordinate the planning, production, and distribution of video content for digital platforms while collaborating with internal teams. Implement SEO best practices and support Answer Engine Optimization initiatives by conducting keyword research, optimizing website content, and applying schema markup to improve search visibility.
Required Qualifications
- Minimum 5 years of progressive digital marketing experience
- demonstrated experience supporting e-commerce
- demonstrated experience supporting paid media
- demonstrated experience supporting SEO
- demonstrated experience supporting digital marketing initiatives
- Bachelor's degree in Marketing, Communications, or a related field
- commensurate experience
- Demonstrated experience managing paid social media advertising
- Google Ads
- measurable ROAS results
- Experience with e-commerce platforms
- conversion optimization tools
- Google Analytics
- A/B testing platforms
- heatmap/session tools
- Working knowledge of SEO and AEO tools and practices
- schema/structured data
- Knowledge of web design principles
- experience with content management systems
Desired Qualifications
- Familiarity with graphic design tools
- Adobe Creative Suite
- Canva
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