Senior Specialist, Demand Generation
On-siteLondon, England, United Kingdom
Job Summary
Build and optimize lifecycle programs for Enterprise customers and prospects that improve engagement and drive measurable conversion impact across the funnel. Own experimentation across lifecycle programs, defining hypotheses, running A/B tests, and iterating based on performance insights to improve conversion rates. Partner with Campaigns, Design, and Content teams to translate broader campaign narratives into effective lifecycle executions while developing and scaling personalized ABM playbooks for high-value accounts. Build and maintain lifecycle infrastructure in Marketo, including smart lists and triggers, and integrate AI tools to accelerate campaign build and optimization. Define and track lifecycle performance using dashboards and reporting frameworks to ensure data quality and alignment between Marketo and Salesforce.
Required Qualifications
- 4+ years of Lifecycle Marketing, Demand Generation or ABM experience in Enterprise B2B environments
- Proven track record of building and optimizing lifecycle programs that drive measurable engagement and conversion across the funnel
- Strong understanding of segmentation, personalization, and end-to-end customer journey design
- Strong analytical mindset with experience building dashboards and reporting frameworks to measure impact, ensure data integrity, and support structured experimentation
- Strong communication skills with experience working cross-functionally across multiple stakeholders in a global environment
- Demonstrated ability to apply AI tools and workflows to improve efficiency and conversion outcomes
Desired Qualifications
- 1+ year of hands-on experience with Marketo and Salesforce - preferred
- Experience running and scaling ABM programs across target accounts - strong advantage
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