Senior Solutions Consultant, Personalization
On-siteSão Paulo, São Paulo, Brazil or Bogotá, Bogota D.C., Colombia
Job Summary
Design and oversee complex, insight-driven personalization roadmaps spanning multiple channels, targeting strategies, and KPIs. Own campaign portfolio health by managing risk, pacing, and value creation while developing executive narratives tied to strategic business outcomes. Build account-level value frameworks to surface ROI, lead quarterly roadmap planning cycles, and define campaign sequencing models. Partner with Customer Success and Sales to shape renewal conversations, identify upsell opportunities, and support commercial discussions with strategic roadmap data. Act as a go-to expert in defined domains like AI or retail strategy, providing internal and external thought leadership. Drive alignment on prioritization and delivery timelines through structured collaboration with cross-functional teams including Sales, CS, and TAM. Define standards for personalization innovation and mentor Consultants and Associates on planning and customer communication.
Required Qualifications
- Experience in consulting, strategy, digital marketing, or customer success roles
- Proven experience delivering complex, measurable marketing programs using data insights and analytics
- Strong grasp of personalization, A/B testing, segmentation, and performance marketing concepts
- Exceptional communication and presentation skills
- Experience engaging executive-level stakeholders
- Comfort working cross-functionally in a fast-paced, matrixed environment
- Strategic thinker who can translate technical performance into business outcomes
- Must be business fluent in Portuguese, English and Spanish
Desired Qualifications
- Experience with tools like Google Analytics, Adobe Analytics, or similar analytics tools
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