Senior Software Engineer
$131,000–$181,000 year
On-siteToronto, Ontario, Canada
Job Summary
Design, develop, and support Salesforce and marketing technology initiatives across the Lead-to-Cash cutover and BAU roadmap, including the MCAE-to-Marketing Cloud Advanced migration. Lead automation flows, campaign automations, and form handlers while building integrations between Salesforce, Marketing Cloud, Data Cloud, and enterprise systems like Qualtrics and 6sense. Drive legacy Salesforce migration and platform consolidation, troubleshooting complex integration, sync, and deployment-pipeline issues. Partner with Product, Marketing, Sales, Legal/Privacy, and Architecture teams to deliver scalable, compliant solutions. This hands-on technical role requires strong ownership of complex, regulated initiatives from design through implementation and support within the Digital Innovation Office.
Required Qualifications
- 6+ years of enterprise software engineering experience
- at least 5+ years focused on Salesforce and Marketing Technology platforms
- Expert-level hands-on experience with B2B Marketing Automation — Pardot / MCAE and/or Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Hands-on experience with Salesforce Data Cloud: Data Streams, Identity Resolution, Unified Profiles, Calculated Insights, Segmentation, Data Actions, and Activation
- Proven experience designing and deploying Agentforce agents and prompt templates for customer-facing or internal use cases
- Strong Salesforce development skills: Apex (Classes, Triggers, Batch/Scheduled, REST/SOAP callouts), Lightning Web Components, and Flows
- Integration experience using REST/SOAP APIs and an iPaaS or data-orchestration platform
- Ability to work autonomously, drive ambiguous initiatives to completion, and communicate technical decisions clearly to non-technical stakeholders
- Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot)
- Salesforce Certified Platform Developer I or II
Desired Qualifications
- Hands-on experience with Marketing Cloud Next / Marketing Cloud Advanced (or a strong MCAE background with demonstrated ability to ramp quickly)
- Experience implementing enterprise consent and privacy architecture — Salesforce Privacy Center, contact-point consent models, GDPR consent withdrawal, or equivalent CDP/CMP solutions
- Experience leading or contributing to a major Salesforce org migration or platform consolidation program
- Familiarity with 6sense, Openprise, or Qualtrics integrations in a B2B marketing context
- Familiarity with CI/CD for Salesforce: SFDX, Git-based deployment pipelines, and automated testing frameworks
- CRM Analytics or Tableau experience for marketing performance reporting
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Agentforce Specialist
- Salesforce Certified Marketing Cloud Account Engagement Consultant
- Salesforce Certified Marketing Cloud Email Specialist or Developer
- Salesforce Certified AI Associate
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.