Senior Social Strategist
On-siteSydney, New South Wales, Australia
Job Summary
Lead the design and execution of cutting-edge social media strategies, translating high-level client business objectives into impactful digital plans. Leverage advanced social listening tools to analyze cultural shifts and transform data into inspiring creative briefs while architecting sophisticated influencer frameworks for long-term community growth. Collaborate with cross-functional teams to integrate social strategies into wider marketing communications and champion the use of AI tools to accelerate research and personalize content. Act as a trusted advisor to clients on emerging platforms and algorithmic shifts, driving social components of new business pitches to secure new clients. Coach junior strategists within the Social@Ogilvy team to foster strategic excellence.
Required Qualifications
- 4+ years of agency or consulting experience
- proven experience as a Social Strategist or similar role within an agency or in-house environment
- portfolio showcasing impactful, creative, and data-driven social campaigns
- deep, intuitive understanding of the evolving social media landscape, platform nuances, and a passion for culture that informs your strategic thinking
- solid grasp of brand marketing fundamentals, including how brands grow, archetypes, and purpose-driven strategies
- proficiency in social listening, analytics, and reporting tools to unearth deep audience insights and measure campaign effectiveness
- experience in leading and facilitating dynamic brainstorming and workshops
- natural collaborator and connector who excels at building strong relationships with clients, internal teams, influencers, and external partners
- excellent verbal and written communication, with the ability to articulate complex strategies clearly, present confidently, and adapt your message to diverse audiences
- interest in understanding the broader business of an agency, including budgeting, project management, and identifying opportunities for growth and upselling
- ability to have a say, contributing to industry discussions through internal channels, trade media, or personal platforms
- SYDNEY ONLY
- MELBOURNE ONLY
Desired Qualifications
- passion for culture-shaping creative work and brand impact
- cultural intuitive who deeply understands the social landscape, why trends catch fire, and how brands can drive real commercial value through digital communities
- enquiring mind that constantly seeks new ways to work smarter, challenge norms, and bring creativity to every task, eager to test opinions and share knowledge
- people person who listens and leads with empathy
- access to WPP Open, our cutting-edge global AI platform
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.