Senior Social Media Specialist
On-siteBatu Kawan, Penang, Malaysia
Job Summary
Manage social media campaigns with clear objectives and KPIs across ASEAN to increase brand awareness and drive engagement. Create and manage regional content and strategy while monitoring communities to foster brand advocacy and conversation. Collaborate with regional marketing, sales, and agency teams to execute launches and optimize paid and organic channels. Identify trends and analyze performance data weekly to inform strategy and enhance the consumer experience. This role reports to the Director, Regional Social Lead and partners with Consumer Business functions. Based in Batu Kawan or Kuala Lumpur, the position requires a track record managing campaigns for global brands across TikTok, Instagram, and Facebook.
Required Qualifications
- BS/BA degree from an accredited college or university
- Demonstrated track record in driving and managing successful social media campaigns for a global brand
- At least 4+ years of related social media experience
- Keen understanding and appreciation of the social media landscape across ASEAN
- Proven ability and experience managing paid and organic campaigns across key social media platforms including but not limited to TikTok, Instagram, Facebook
- Proficiency in social media management platforms and tools (like Emplifi)
- Data-driven aptitude
- Good understanding of social listening and other analytics tools
- Ability to track and analyze key performance indicators
- Experience to inform and enhance social media strategy
- Keeping updated with industry-related and cross-vertical social media trends
Desired Qualifications
- Experience in content creation
- Experience with associated software
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