Senior Social Media Manager
HybridCape Town, Western Cape, South Africa
Job Summary
Lead social strategy development across a portfolio of client brands by translating business objectives into connected social ecosystems and shaping annual, quarterly, and campaign roadmaps. Act as the senior social advisor for assigned clients, building trusted relationships, presenting strategic recommendations, and challenging briefs to identify opportunities beyond the immediate ask. Oversee content planning and guide creative teams on platform best practices while ensuring consistent brand tone across all touchpoints. Own reporting across client portfolios, translating analytics into strategic recommendations and leading competitor benchmarking and social listening initiatives. Mentor mid-weight and junior social media managers, provide quality assurance on deliverables, and foster a collaborative, high-performing team culture. Collaborate closely with Strategy, Creative, Data, Media, and Client Service teams to deliver integrated campaigns and contribute social expertise to pitches.
Required Qualifications
- 6–8+ years' experience in social media, digital marketing or integrated communications
- Agency experience
- Proven experience managing multiple enterprise-level brands
- Experience leading integrated social campaigns
- Experience presenting strategic recommendations to senior stakeholders
- Experience mentoring or managing junior team members
- Experience contributing to business development and pitch environments
- Deep understanding of Meta, TikTok, LinkedIn, YouTube, X and emerging platforms
- Strong understanding of platform algorithms and content optimisation
- Experience with social management platforms such as Emplifi, Sprinklr, Brandwatch or equivalent
- Strong reporting and analytics capability
- Excellent copy review and editorial judgement
- Familiarity with paid social principles and collaboration with media teams
- Experience working alongside creators and influencer programmes
- Strong understanding of social listening and audience intelligence
- Comfortable to work from the Publicis Groupe office (on-site) - Hybrid
- Flexible to work beyond normal office hours (overtime if and when required)
Desired Qualifications
- Experience using tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney and other AI-enabled platforms to support ideation, planning, reporting and workflow optimisation
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