Senior Social Media Manager (Hybrid) | Los Angeles, CA
HybridLos Angeles, California, United States
Job Summary
Own the brand's presence across Instagram, TikTok, and emerging platforms by leading strategy, campaign development, and performance reporting. Develop cross-channel content calendars, write distinctive copy, and brief video, photography, and design work to ensure timely, platform-native assets. Source and manage creator partnerships while growing community engagement through meaningful conversations and audience feedback. Lead a Social Media Coordinator and video editor with clear priorities and creative direction, partnering with Growth, Affiliate, and Content teams to align social storytelling with acquisition and retention goals. Translate analytics and cultural observations into practical recommendations for leadership and product strategy. Based in Los Angeles for several in-person days per week, you will work directly with the Founder and CEO to expand scope as the brand grows.
Required Qualifications
- 5 or more years of social media experience with a consumer brand, including direct ownership of strategy and execution
- A track record of building cross-channel content strategies that increased audience growth, engagement, brand relevance, or revenue
- Strong copywriting skills and the ability to adapt ideas, hooks, and language for different platforms
- Hands-on content creation and editing ability using tools such as Canva, CapCut, Figma, or comparable platforms
- Experience using social analytics and reporting tools such as Dash Social, Sprout Social, or similar platforms to guide decisions
- Strong creative judgment, attention to detail, and the ability to move confidently between long-term strategy and daily execution
- Based in the Los Angeles area and available to work in person several days per week for shoots, events, and meetings
Desired Qualifications
- Experience working in beauty, cosmetics, personal care, fashion, wellness, or another culturally relevant consumer category
- Experience mentoring or managing junior team members, freelancers, editors, or content creators
- Familiarity with TikTok Shop, affiliate marketing, creator-led commerce, or social-first retail launches
- Experience supporting a brand through rapid retail expansion or significant audience growth
- Confidence representing a brand at shoots, events, community activations, and creator partnerships
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