Senior Social Media Manager
$110,000–$135,000 year
On-site · Culver City, California, United States
Job Summary
Senior Social Media Manager to lead goop kitchen's social presence and help shape how we show up in culture. Own the strategy, planning, content creation, publishing, community management, and performance across Instagram, TikTok, LinkedIn, and emerging platforms; translate business objectives into measurable social goals and content plans. Collaborate with Brand Marketing, Design, Growth, Culinary, Operations, and external creators to develop content that drives awareness, engagement, affinity, and orders. Lead content calendar, production shoots, and influencer partnerships while maintaining a distinct brand voice and stay ahead of platform trends. Build authentic relationships with followers and communities, monitor conversations across platforms, and optimize content based on analytics. This role requires hands-on creation, production direction, and cross-functional collaboration to scale goop kitchen as a cultural moment in the food brand space.
Required Qualifications
- 5–8+ years of social media, content marketing, or digital content experience, ideally within food, hospitality, wellness, lifestyle, or consumer brands
- Deep understanding of Instagram, TikTok, YouTube Shorts, LinkedIn, and emerging platforms
- Strong content creation skills, including filming, editing, copywriting, and creative storytelling
- Proficiency with CapCut, Adobe Premiere, Canva, and social content creation tools
- Demonstrated experience growing and engaging social communities
- Strong understanding of content analytics and performance measurement
- Excellent project management and organizational skills
- Ability to balance strategy and execution in a fast-paced environment
- Naturally curious, highly creative, and obsessed with internet culture, trends, and storytelling
- Comfortable being both the person developing the strategy and the person creating the content
- A passion for food, wellness, hospitality, and consumer brands is a major plus
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