Senior Social Media Manager
$116,000–$130,000 year
On-siteSan Francisco, California, United States
Job Summary
Lead social strategy and execution across LinkedIn, YouTube, Instagram, and Reddit, evolving organic strategies and developing a distinct social media personality. Own day-to-day content planning, publishing, and community engagement while writing and editing copy for diverse audiences. Partner with Brand, Communications, and PR teams to align social narratives with product launches, thought leadership, and live events, including scrappy event coverage. Build and iterate AI-powered workflows, direct video creation, and create internal social toolkits for employee advocacy. Monitor performance metrics to optimize engagement and brand impact while spotting trends for creative opportunities.
Required Qualifications
- 5-7 years of social-first experience
- Demonstrated ability to build performance-aware strategies across multiple social channels
- Strong understanding of what makes content work on different platforms
- Excellent writing and editing skills
- A strong eye for design
- Strong organizational and project management skills
- A proactive mindset
- Confidence creating content for different audiences
- Comfort working in a fast-moving environment
Desired Qualifications
- Experience building employee advocacy, internal influencer, or executive social programs
- Strong video instincts, including filming and editing social-first content
- Familiarity with AI tools that improve creative workflows and content production
- Experience supporting social strategy around events, launches, or integrated campaigns
- Ideally in B2B or tech
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