Senior Social Manager
$115,000–$125,000 year
RemoteUnited States
Job Summary
Own NetDocuments' social media strategy, editorial calendar, and execution across LinkedIn, YouTube, Reddit, X, and emerging channels. Build executive and subject matter expert thought leadership programs to elevate leaders and share industry insights with legal and technology audiences. Establish KPIs, reporting frameworks, and measurement strategies connecting social efforts to brand awareness, influence, and business outcomes. Grow audience and share of voice by capitalizing on market trends, product launches, and customer stories. Manage social governance, including employee advocacy guidelines and tool evaluations, while actively engaging with professional communities. Capture original content at events and interviews, producing scalable programs like LinkedIn Live, podcasts, and webinars. Travel 50% as needed for customer visits and content capture. Partner with demand generation to align organic and paid efforts, driving social-sourced leads and pipeline contribution.
Required Qualifications
- 6+ years of B2B social media experience
- demonstrated ownership of both organic and paid social programs
- Exceptional writing, editing, and storytelling skills
- ability to adapt voice, tone, and message for various audiences
- Proven success growing executive, thought leadership, or corporate brands on LinkedIn and other professional platforms
- Strong analytical mindset
- experience defining KPIs, setting targets, and communicating performance insights to stakeholders and executive audiences
- Demonstrated ability to turn complex topics into engaging, accessible content that resonates with professional audiences
- Strong editorial instincts and news judgment
- Experience balancing long-term strategic planning with real-time execution
- Comfortable operating as a highly autonomous individual contributor in a fast-moving environment
- Experience leveraging AI-powered marketing and social media tools to optimize content creation, distribution, and performance
- Experience producing and managing video content across formats
- Proven track record of measuring and optimizing social media programs against demand generation metrics
Desired Qualifications
- Willingness and ability to travel at least 50% as needed
- Location flexible (Central Time zones or East Coast preferred)
- Experience leveraging organic social media as a demand generation channel to drive audience growth, engagement, and business outcomes
- Proven track record of generating and measuring social-sourced leads, opportunities, and pipeline contribution
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