Senior Social Commerce Strategist (Permanent)
On-siteLondon, England, United Kingdom
Job Summary
Develop and execute comprehensive social media strategies focused on commerce, unifying paid and organic efforts to drive measurable results for clients. Define target audiences, set KPIs, and craft platform-specific content visions that resonate with audiences and enhance online shopper experiences. Collaborate with editorial, creative, and marketing teams to deliver innovative content while maintaining deep expertise in social networks, with a specific focus on TikTok Shop. Lead projects from inception to completion, digesting and responding to briefs in a fast-paced environment, and present strategic solutions to senior-level executives. Track performance, provide regular reports, and build strong client relationships as a trusted advisor. Work closely with internal teams and be willing to travel to client locations as needed.
Required Qualifications
- Permanent basis
- Client Location Work: Willingness to work at client locations as needed
- Experience working with social platforms, in particular Meta and TikTok Shop
- Hands-on experience in a social strategist role – either brand or agency side
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business
- Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment
- Excellent presentation and communication skills, with the ability to understand and communicate complex concepts
- Confident in recommending creative solutions to clients
- Strong attention to detail with an understanding of design fundamentals
- Customer-first mindset with the maturity and initiative to keep clients happy
- Experience working with global brands, partnering with senior clients, and leading projects
- Highly consultative with a deep understanding of social media platforms, best practices, and innovation
Desired Qualifications
- Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage)
- Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics)
- Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager)
- Experience with influencer marketing and content creation
- Strong understanding of SEO principles and best practices
- Experience with A/B testing and optimization
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to work independently and as part of a team
- Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels
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