Senior SEM Specialist (Remote)
RemoteNew Mexico, United States
Job Summary
Set up, manage, and optimize paid search campaigns on Google and Bing to ensure positive ROI while maintaining bidding strategies, targeting settings, and budgets. Create large keyword lists, implement creative copy suggestions, and define campaign goals aligned with best practices. Provide recommendations for keyword opportunities, campaign structuring, and DSA/Pmax areas to drive conversions. Collaborate with Sales, Data, and Product stakeholders to execute performance strategies and analyze traffic metrics using tools like SEM Rush and Google Search Console. Utilize data-driven insights to identify optimizations and stay current with industry trends. Manage moderate to large scale accounts in a deadline-driven environment, reporting regularly to the SEM Manager.
Required Qualifications
- Proven 2+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads
- Proficiency in MS Excel and data manipulation
- Strong analytical skills
- Attention to detail
- Ability to think creatively
- Strong relationship building skills
- Ability to think strategically and develop innovative paid search strategies
- Ability to present information effectively to a range of audiences
- Proficiency in managing moderate to large scale paid search accounts
- Skills in campaign performance analysis and digital traffic metrics
- Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console
- Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value)
Desired Qualifications
- Google/Bing ads certification, a plus
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