Senior Segment Marketing Manager
$110,000–$110,000 year
HybridWashington, District of Columbia, United States or Washington, United States
Job Summary
Develop go-to-market plans for the U.S. federal government segment, aligning messaging with sales priorities and product proof points. Execute integrated marketing programs including account-based marketing, events, webinars, and digital demand generation to grow pipeline and bookings. Lead budget strategy, manage full-funnel performance reporting, and optimize investments using analytics and AI tools. Collaborate with Sales, Product Marketing, and Revenue Operations to ensure campaign rigor and compliance. Own performance metrics from inquiry through bookings, running structured tests to improve ROI and conversion rates.
Required Qualifications
- 8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience
- Experience generating demand among federal government audiences including Senior Executive Service personas, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and customer experience
- Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools
- Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations
- Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance
- Excellent communication and project management skills
- Flexible work schedule (remote + ability to attend meetings in DC-based office at least one day per week)
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies
Desired Qualifications
- SaaS experience preferred
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