Senior SEA Manager (m/f/d)
HybridBerlin, State of Berlin, Germany
Job Summary
Plan, implement, and own Google Shopping, Search, and Bing campaigns end-to-end, from strategy and structure to daily optimization. Strategically develop and scale the paid search channel while taking full responsibility for significant advertising budgets. Optimize the campaign portfolio regarding structure, bidding, audiences, feeds, and copy, then analyze performance data to surface insights and drive concrete actions. Lead A/B and multivariate testing initiatives to turn learnings into lasting improvements. Own the annual budget plan and KPI framework, presenting results to senior stakeholders while collaborating with Analytics, Data, Pricing, and Country Management teams. Leverage AI tools and automation to multiply impact. This full-time or part-time role (minimum 30 hours) is based in Cologne or remote within Germany.
Required Qualifications
- 5+ years of hands-on SEA / Performance Marketing experience
- proven ownership of Shopping and Search campaigns at scale
- Deep expertise in Google Ads (Search & Shopping)
- Deep expertise in Bing Ads
- Deep expertise in Google Merchant Center
- Deep expertise in feed optimisation
- Fluent English
- The position can be filled on a full-time or part-time basis (minimum 30 hours per week)
- Our office is in Cologne. If you're nearby, great! If not, remote (within Germany) works just fine for day-to-day
- we'd expect you to join those [team events]
Desired Qualifications
- ProductsUp
- German
- If you've built smart workflows or experimented with LLMs in a marketing context - bring those ideas
- We actively encourage using AI tools, scripts, and automation to multiply your impact
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