Senior Salesforce Administrator

Senior Salesforce Administrator responsible for administering the organization’s Salesforce CRM, including user management, role hierarchy, security/permissions, declarative automation (Flows, validation rules, page layouts, Lightning pages), custom objects/fields, and third-party app integrations. Lead Salesforce-based projects end-to-end, including business requirements gathering, scoping, documentation, testing, deployment, and project management, while effectively communicating with stakeholders throughout all phases. Partner with business unit leaders to evaluate needs, optimize processes, and ensure Salesforce supports departmental and organizational goals. Develop reports and dashboards that provide actionable insights and deliver data analysis and recommendations to senior management. Establish and maintain processes to monitor and improve data quality and integrity, including auditing, deduplication, and validation rules. Oversee change management processes, sandbox management, and deployments to ensure smooth release cycles. Manage and support integrations between Salesforce and external applications (e.g., Marketing Cloud and Pardot). Drive user adoption by creating training programs, documentation, and ongoing support resources. Collaborate with organizational leadership to define and execute a Salesforce and technology systems roadmap. Stay current with Salesforce releases and industry best practices, proactively identifying opportunities for innovation and process improvement.