Senior Sales Manager
$95,000–$127,000 year
On-siteSt. Louis, Missouri, United States
Job Summary
Selling sponsorships for twelve annual national conferences and advertising in the Novogradac Journal, website, and email campaigns. Lead generation, gather competitive intelligence, execute win-back strategies, and build relationships with industry customers. Plan and implement sales strategies, measure results, and adjust accordingly. Represent sponsorship and advertising sales onsite at select conferences to support client engagement and revenue development. Maintain and grow the current client base while developing new relationships with potential advertisers. Enter and update daily sales activities and client information into Salesforce. Design, implement, and manage sponsorship and advertising plans focused on growing revenue across print, web, and digital media. Use a consultative selling approach to develop customized sponsorship and advertising packages. Own the full sales cycle: prospecting, cold-calling, lead follow-up, and closing new business. Identify and launch new revenue opportunities, including new ad products and campaign-driven initiatives. Perform regular follow-up on inbound leads and coordinate sales efforts with the Marketing Department. Track performance metrics and generate reports to measure sales effectiveness. Achieve or exceed sales targets within the designated schedule.
Required Qualifications
- Bachelor's degree
- 8 or more years of progressively responsible experience in sponsorship sales, advertising sales, business development, account management, or a related sales role
- preferably within professional services, media, conference, real estate, or related industries
- appropriate balance of education and work experience
- Consultative sales skills
- ability to understand client goals and recommend relevant sponsorship or advertising solutions
- Salesforce or similar CRM proficiency
- accurate activity tracking
- account updates
- pipeline management
- reporting
- Strong pipeline management and prioritization
- ability to manage multiple events, products, deadlines and client relationships at once
- Excellent written and verbal communication
- proposal development
- client-facing presentations
- Relationship management and customer service skills
- responsive, professional and solutions-focused approach
- Ability to clearly explain firm products, services and advertising/sponsorship opportunities to clients and prospects
- Strong research and prospecting skills
- ability to identify target accounts
- market trends
- new revenue opportunities
- Ability to meet deadlines
- effectively prioritize a fast-paced and varied workload
- effectively manage a variety of projects and concurrent/shifting priorities
- Dover, OH, Cleveland, OH, Kansas City, MO, St. Louis, MO, or Detroit, MI
Desired Qualifications
- experience within professional services, media, conference, real estate, or related industries
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