Senior Sales Executive, CALA Market Group Sales
On-sitePlantation Broward County, Florida, United States
Job Summary
Proactively solicit and handle large opportunities with significant revenue potential, targeting group accounts and specific segments like Corporate or Associations. Develop and execute effective sales plans to achieve personal and property revenue goals while closing the best opportunities based on market conditions. Maintain and grow business of existing accounts by building long-term, value-based customer relationships through sales calls, entertainment, and trade shows. Execute operational aspects of booked business, including generating proposals, writing contracts, and ensuring proper turnover in accordance with brand standards. Collaborate with Strategic Accounts and key stakeholders to drive revenue and increase market share.
Required Qualifications
- High school diploma or GED
- 2 years' experience in the sales and marketing, guest services, front desk, or related professional area
- 6 years' experience in the sales and marketing or related professional area
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major
- 4 years' experience in the sales and marketing or related professional area
- Understands the overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them
- Targets group accounts, markets or segments with heavy emphasis on proactive solicitation and account saturation
- Strives to achieve personal and property revenue goals
- Closes the best opportunities for each property based on market conditions and individual property needs
- Identifies and develops new markets
- Develops and implements an effective sales plan
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts
- Achieves solicitation and prospecting goals
- Maintains and grows business of existing accounts
- Designs, develops and sells creative catered events
- Uses sales resources and administrative/support staff effectively
- Builds and strengthens relationships with existing and new customers, industry organizations and brand network to enable future bookings
- Utilizes intranet for resources and information
- Manages group or interpersonal conflicts effectively
- Participates in site inspections
- Creates contracts as required
- Executes and supports brand's Customer Service Standards and property's Brand Standards
- Demonstrates self-confidence, energy and enthusiasm
- Manages time and possesses organizational skills
- Presents ideas, expectations and information in a concise, organized manner
- Uses problem solving methodology for decision making and follow up
- Makes calls if necessary
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