Senior Retention Lead
HybridBelfast, Northern Ireland, United Kingdom
Job Summary
Senior Retention Lead to own lifecycle marketing, CRM, customer engagement, loyalty and reactivation across our global eWallet user base. Drive activation, repeat usage and churn reduction; manage MiRewards loyalty program as part of retention, CRM, and engagement remit. Lead segmentation and lifecycle journeys, design multi-channel campaigns (email, push, in-app, SMS) and partner with Data/BI to build dashboards and surface insights. Use CleverTap (and similar tools) for automation; establish governance to ensure campaigns are compliant, measurable, and delivered on time. Role requires 6+ years in B2C retention or related growth roles; fintech/payments/eWallet or digital product experience preferred. Remote work hybrid with offices in Belfast, UK.
Required Qualifications
- 6+ years in B2C retention, CRM, lifecycle marketing, loyalty, customer engagement or a closely related growth role
- Strong experience with CRM, marketing automation and lifecycle tools such as CleverTap, Braze, HubSpot or similar
- Demonstrable experience improving activation, repeat usage, reactivation, churn or customer value through data-led campaigns
- Strong analytical capability, including confidence working with cohorts, segments, dashboards and campaign performance data
- Experience developing loyalty, rewards or customer value programmes is highly desirable
- Fintech, payments, eWallet, app, marketplace, subscription or digital product experience preferred
- Strong stakeholder-management skills and the confidence to challenge Product, Data, Compliance and Commercial teams when customer outcomes require it
- Comfortable operating as a senior individual contributor initially, while using shared resources effectively
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.