Senior Retail Marketing Manager
$91,658–$152,764 year
On-siteIrvine, California, United States
Job Summary
Develop and manage Razer's regional retail marketing strategy, leading the creation of promotional campaigns that build brand equity and drive product sell-through. Own associated budgets and resource allocation while ensuring all outputs meet brand guidelines and retailer deadlines. Implement channel partner programs and manage co-op budgets by analyzing sales reports to identify priority channels and account targets. Serve as the liaison between marketing and sales to align plans and activities, tracking program effectiveness to inform pricing and promotion decisions. Partner with internal design teams and external agencies to develop point-of-purchase materials for distributors and store locations. Prepare and present ongoing performance reports to sales, marketing, and executive leadership. Requires 5+ years of retail marketing experience and proficiency with Microsoft Office.
Required Qualifications
- 5+ years of retail or channel marketing experience, including direct ownership of marketing budgets and promotional programs
- Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts
- Excellent written and verbal communication skills, including the ability to present to executive audiences
- Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint)
- Works independently and can prioritize and manage multiple projects concurrently
- Strong organizational and project-management skills
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
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