Senior Retail Marketing Manager | Consumer Technology & Wearables
Remote
Job Summary
Develop and execute integrated retail marketing strategies aligned with product launches, business objectives, and sales goals. Lead retail marketing programs from strategy through execution, optimization, reporting, and post-campaign analysis. Partner with Sales, Product Marketing, Channel Marketing, Integrated Marketing, Consumer Insights, Creative, Media, Communications, and external retail partners to deliver best-in-class retail marketing experiences. Utilize consumer insights, audience segmentation, and performance data to inform marketing strategy and optimize campaign effectiveness. Present recommendations and performance insights to cross-functional stakeholders and leadership. This 4-month contract role requires 40 hours per week, Monday through Friday, with extended availability on weekends as needed. Candidates must have 5+ years of retail marketing experience in consumer technology, wearable technology, luxury retail, or premium consumer brands, with a proven track record of developing omnichannel strategies that drive measurable business results.
Required Qualifications
- 5+ years of retail marketing experience managing integrated marketing campaigns for consumer products
- Direct retail marketing experience, either client side or agency side supporting retail brands
- Experience within one or more of the following industries: Consumer Technology, Consumer Electronics, Wearable Technology, Luxury Retail, Premium Consumer Brands
- Proven experience developing omnichannel retail marketing strategies that deliver measurable business and brand results
- Strong cross functional leadership experience working across Marketing, Sales, Product, Creative, Media, Consumer Insights, and Agency partners
- Experience leveraging consumer insights and campaign analytics to optimize marketing performance
- Excellent communication, project management, and stakeholder management skills
- English (Required)
Desired Qualifications
- Experience marketing products sold through national retail partners
- Background in brand strategy or integrated marketing
- Experience supporting product launches for consumer products
- Ability to manage multiple initiatives in a fast paced, collaborative environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.