Senior Regional Marketing Lead
HybridLondon, England, United Kingdom
Job Summary
Own the regional strategy for Deepki's UK&I & APAC marketing engine, translating global initiatives into a cohesive plan that drives pipeline and revenue. Act as the primary voice of the region, localizing value propositions for real estate and financial stakeholders while sharing critical insights with global teams. Partner intimately with Sales leadership to define territory plans and account segments, then pioneer 1:1 and 1:few ABM programs to penetrate top strategic accounts. Design and deliver integrated, multi-channel campaigns and high-touch events, collaborating with channel partners on joint initiatives like webinars and executive programs. Build a comprehensive customer lifecycle program to drive expansion and cultivate advocacy, shifting focus from vanity metrics to ROI-driven growth that directly contributes to sales pipeline. London-based hybrid role (3 days in office) with willingness to travel within the UK & Ireland.
Required Qualifications
- 6+ years of B2B marketing experience
- Proven track record of scaling demand in regional roles
- Experience ideally within SaaS or high-growth tech environments
- Experience with complex, multi-stakeholder enterprise sales cycles
- Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue
- Experience innovating the marketing mix
- Ability to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives
- Balanced hybrid of digital fluency and event planning mastery
- Exceptional ability to build relationships with Sales, Delivery and Product teams
- Ability to thrive working cross-functionally
- Ability to manage multiple stakeholders
- Ability to bring teams together
- Hands-on experience with Salesforce/HubSpot
- Analytical approach to attribution and performance reporting
- Optimization for business impact and ROI
- Genuine excitement about real estate decarbonization
- Experience in real estate
- Willingness to travel within the UK & Ireland to support events and partner activities
Desired Qualifications
- Experience in real estate is a strong plus
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