Senior Public Relations Manager
RemoteUnited States
Job Summary
Own a rolling calendar of releases, bylines, data stories, and reactive commentary, from messaging through approvals. Merchandise original research like the Digital Accessibility Index and annual ICP surveys, cutting verticals to pitch trade editors and drive earned media. Draft multiple 1,200-word bylines, write press releases, and execute cold outreach to editors while filing same-day commentary on regulatory deadlines. Build and maintain media lists, manage a monthly budget for byline placements, and pursue industry awards and speaking engagements. Develop story angles on AI, global compliance, and the modern tech stack, aligning with content, social, and executive teams to reinforce a unified message. Interview customers to create case studies grounded in measurable outcomes and manage the G2 presence.
Required Qualifications
- 5 - 7 years in public relations
- enterprise SaaS experience
- Exceptional writing ability to produce a 1,200-word byline and a tight press release
- ability to match an executive's voice
- comfort with data to read a research dataset, find the story, and build a pitch around it
- ability to produce credible work on a news cycle timeline
- resilience to build new media and publication relations via targeted, cold outreach to media contacts
- understanding of how AI-driven search and answer engines (AEO/GEO) are changing the value of earned media
- ability to run a calendar and drive approvals across stakeholders without being asked twice
- proficiency in media monitoring and measurement platforms
Desired Qualifications
- proficiency in Meltwater and Cision
- Accessibility, compliance, or regulated-category experience
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