Senior Programmatic Media Manager
$125,000–$145,000 year
HybridNew York City, New York, United States or New York, United States
Job Summary
Execute complete campaign lifecycles from IO to completion, including setup, trafficking, pixel implementation, QA, and multi-channel delivery. Monitor campaign pacing, proactively optimize performance, and troubleshoot delivery issues to ensure alignment with advertiser goals. Support inventory management across client-owned properties while activating audience segments using first-party data and partner platforms. Partner closely with Sales, Planning, Product, and Analytics teams to align on strategy, deliver reporting insights, and ensure campaigns hit key performance metrics. Contribute to the development of ad operations workflows, playbooks, and standardized procedures to improve campaign execution, scalability, and yield optimization. Evaluate and adopt new tools, technologies, and platforms to streamline execution and scale operational capabilities. Appropriately assess risk when making operational decisions, maintaining strict compliance with applicable policies, regulations, and ethical business standards.
Required Qualifications
- 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
- Bachelor's degree in Business, Marketing, or a related field
- Strong hands-on experience with ad platforms, DSPs, and ad servers (e.g., Google Ad Manager, DV360, or similar)
- Deep expertise in campaign trafficking, tag setup, pixel implementation, QA framework, and technical issue troubleshooting
- Proven experience working with audience/data platforms, CDPs, clean rooms, or platforms like LiveRamp
- Direct experience executing both onsite (owned & operated) and offsite (programmatic, social) digital media campaigns
- Strong analytical skills with a proactive approach to issue resolution and process improvement
- Exceptional communication skills with the ability to manage multiple priorities and campaigns seamlessly in a fast-paced environment
- Hybrid: 3 days per week in the office, 2 days remote
Desired Qualifications
- Master's degree
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.