Senior Program Manager, GTM
$103,600–$162,800 year
HybridWaltham, Massachusetts, United States
Job Summary
Orchestrate concurrent product launches and broader GTM initiatives, including pricing changes, territory shifts, and systems rollouts. Own workback planning, dependencies, and readiness gates while defining tiering standards based on revenue impact and field readiness. Facilitate cross-functional alignment across Sales, Marketing, Product, and Enablement to ensure coordinated execution and measurable adoption. Maintain the single source of truth for the GTM program calendar and operational assets, utilizing AI tools to accelerate documentation and reporting. Build dashboards tracking program status from live to deprecated, ensuring Sales, CS, and Marketing are prepared for go-live. Lead readiness reviews and go/no-go checkpoints to guarantee clean launches across the portfolio.
Required Qualifications
- Bachelor's degree in Business, Marketing, Operations, or related field
- 7+ years in Program/Project Management, GTM Operations, Product Marketing, or Revenue Operations, preferably in B2B SaaS
- Proven track record leading end-to-end product release/launch programs — from readiness planning through GA and post-launch adoption tracking
- Demonstrated success orchestrating cross-functional launches or programs involving Sales, Product, and Marketing
Desired Qualifications
- PMP or similar program management certification
- Experience in Sales Enablement or Revenue Operations
- Experience running GTM programs beyond product launches (e.g., pricing, territory, systems rollouts)
- Familiarity with GTM Tech/sales intelligence platforms
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