Senior Professional, Energy Marketing, Relationship Management, Jordan Italy
On-siteMilano, Umbria, Italian Republic
Job Summary
Develop and deepen relationships with culture movers, agitators, and originators across fashion, streetwear, and sport in Milan and Italy to represent the Jordan Brand's community voice. Energize X-Sport opportunities by driving programming, community access, and campaign protagonists, evolving some partnerships into global brand ambassadors. Take a bottoms-up approach to identify designers, artists, and retailers shaping the consumer, then create moments and platforms that unite Agitators and Culture Movers around White Spaces or X-Sport narratives. Mine sub-cultural intelligence from these networks to surface trends before they hit traditional research, feeding product design, retail experience, and marketing strategy. Organize assigned projects and events as community liaison, connecting Jordan employees and partners with insights that bridge brand strategy and culture.
Required Qualifications
- Fluency in English
- Experience in relationship management, PR, retail, or digital roles within brand marketing, advertising, or production agencies
- Demonstrated experience building brands and managing multiple projects across key consumer touchpoints including retail, digital marketing, and social media
- Deep passion for fashion, streetwear, sport, art, music, and both subculture and pop culture
- Good knowledge of Keynote and social media applications including Instagram, Snapchat, and TikTok
- Proven track record of developing and executing breakthrough cultural marketing campaigns
- Established network of relationships with influential cultural catalysts in Milan (music, fashion, art & design) and clear ability to translate these into mutually beneficial partnerships
- Strategic expertise in creating and implementing energy marketing initiatives that drive measurable impact
- Demonstrated success in building and managing high-impact cultural partnerships
- Exceptional project management skills with experience leading cross-functional teams
- Deep understanding of London's youth culture movements and their commercial application
- Understanding of Jordan Brand's unique history and heritage in basketball culture
- Core understanding of Jordan Brand's current role in London's streetwear culture, both sneaker and apparel trends
- Deep knowledge of basketball and global football relevance to Gen Z and Gen Alpha consumers
- Authentic connection to basketball, global football, and streetwear communities
- Demonstrated ability to build brand awareness and strength in a global city
- Relocation is not available for this position
Desired Qualifications
- Experience in relationship management, PR, retail, or digital roles within brand marketing, advertising, or production agencies (preferred but not required)
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