Senior Product UX Designer (B2C)
HybridLimassol, Limassol, Cyprus
Job Summary
Own the user experience across the consumer platform by understanding how users discover products, engage, and convert. Continuously optimise every stage of the customer journey using behavioural analytics, user research, A/B testing, and commercial insight to remove friction and drive growth. Work alongside Product Owners to define problems before designing solutions, ensuring every UX decision is backed by evidence and contributes to measurable business outcomes in user engagement, conversion, and retention. This role focuses on solving complex, high-impact problems within the AdTech and MarTech ecosystems, prioritising commercial impact over interface polish.
Required Qualifications
- 5+ years designing digital consumer products with a strong focus on UX
- Proven experience working on B2C products where user acquisition, engagement, conversion and retention directly impact commercial performance
- Experience optimising customer journeys through research, behavioural analytics and experimentation
- Strong portfolio demonstrating measurable business outcomes, not just polished interfaces
- Experience working closely with Product Managers or Product Owners in agile environments
- Comfortable interpreting product data and using it to inform UX decisions
- Experience collaborating with engineering, marketing and analytics teams
- Experience within regulated or policy-sensitive industries is advantageous
- Comfortable working professionally within an adult (NSFW) content environment
Desired Qualifications
- Experience designing B2C digital products is essential
- You should have worked on products where user acquisition, engagement, conversion and retention directly impact revenue
- Experience limited to internal systems, B2B software or enterprise platforms is unlikely to provide the commercial UX experience required for this position
- Experience within regulated or policy-sensitive industries is advantageous
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