Senior Product Strategy Lead, Digital M&A & Product Launches
$155,400–$272,000 year
RemoteUnited States
Job Summary
Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem while establishing playbooks for post-acquisition strategy, rebranding, and customer migration. Define horizontal launch strategy to transform how products are showcased across the digital ecosystem, creating reusable frameworks that guide Product Marketing on content sequencing and buyer journey placement. Partner with Product, Engineering, and Legal teams to assess operational readiness, make strategic trade-offs based on business impact and technical feasibility, and write requirements that direct execution. Validate strategy using analytics and engagement metrics to refine launch prominence and ensure consistent, high-quality delivery across global acquisitions.
Required Qualifications
- 7+ years of experience in product management, consulting, product strategy, or digital experience strategy
- Track record of M&A integration experience with ownership of integrations
- Strong operational judgment and ability to move between strategy and execution
- Experience with product launches and leading major digital initiatives from strategy through execution
- Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering
- Comfortable managing multiple concurrent integrations and launches at different stages
- Data-driven approach to strategy validation using analytics, research, and metrics
- Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs
Desired Qualifications
- UX experience or design sensibility
- Experience applying AI tools to work
- Experience leading digital transformation or rebranding initiatives
- Familiarity with marketing technology stacks and lead management systems
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