Senior Product Marketing Partner
$101,200–$161,900 year
RemoteUnited States
Job Summary
Lead go-to-market strategy and planning for Consumer Tax products, services, and experiences. Develop positioning, value propositions, and customer messaging frameworks that align with product roadmaps and business priorities. Partner with Product, Analytics, and cross-functional teams to create integrated launch plans and creative briefs for consistent execution across touchpoints. Conduct market and competitive analysis to define target audiences and identify growth opportunities. Monitor performance metrics to evaluate launch effectiveness and recommend strategic adjustments. Present business cases and performance results to senior leadership while supporting annual planning efforts.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 7+ years of experience in product marketing, marketing strategy, go-to-market planning, integrated marketing, or related disciplines
- Experience leading go-to-market initiatives and product launches within a consumer-focused organization
- Strong understanding of product positioning, value proposition development, customer segmentation, and messaging strategy
- Experience partnering with Product Management, Analytics, Customer Experience, Operations, and Marketing teams in a highly matrixed environment
- Demonstrated ability to develop customer-centric marketing strategies that drive awareness, adoption, engagement, and business growth
- Strong analytical skills with experience leveraging customer insights, market research, and performance data to inform decision-making
- Excellent communication, presentation, stakeholder management, and influencing skills
- Proven ability to lead complex cross-functional initiatives and manage multiple priorities simultaneously
- Experience developing creative briefs and guiding integrated marketing campaigns from concept through launch
Desired Qualifications
- Master of Business Administration
- Experience in a large matrixed marketing organization
- Experience with franchised, multi-unit retail, financial services and/or seasonal businesses
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.