Senior Product Marketing Manager, Verticals
$130,000–$175,000 year
Hybrid · San Francisco, California, United States or San Diego, California, United States
Job Summary
Senior Product Marketing Manager for verticals owning end-to-end GTM strategy and execution across key fleets/industries. Build market research, segmentation, and positioning; drive demand programs, SDR plays, and enablement; craft customer-centric storytelling and thought leadership; coordinate with Growth Marketing, Demand Generation, Sales, and Sales Enablement to boost pipeline, win rates, and shorten sales cycles. Own launch strategy and success metrics end-to-end, develop repeatable launch playbooks, and mentor junior PMMs. Requires 6+ years in product/industry marketing or GTM, B2B marketing, proven end-to-end GTM ownership, strong cross-functional collaboration, and data-driven storytelling. Education: Bachelor's degree in Marketing/Business/Communications or related field preferred; MBA a plus. Location: hybrid role based in San Diego or San Francisco, CA, with 15–25% travel. Salary: $130,000–$175,000 USD annually.
Required Qualifications
- 6+ years of relevant experience in product marketing, solution/industry marketing, or go-to-market strategy
- B2B marketing experience
- Proven track record owning end-to-end GTM and successful product launches
- Ability to synthesize complex information into clear messaging
- Strong cross-functional leadership
- Excellent written and verbal communication
- Data-driven approach to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes
- Detail-oriented yet big-picture; analytical yet creative
- Proficiency with AI tools to drive PMM productivity
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