Senior Product Marketing Manager
On-site · Atlanta, Georgia, United States or Charlotte, North Carolina, United States
Job Summary
Senior Product Marketing Manager to drive positioning, messaging, and go-to-market strategies for the Genius POS brand. Collaborate across product, marketing, commercialization, sales enablement, and channel teams to develop differentiated positioning informed by audience, competitive landscape, and industry. Lead comprehensive go-to-market plans to drive product adoption and customer engagement. Create sales enablement materials (demos, collateral, tools) and support the buyer's journey for inside and channel sales. Partner with revenue and partner marketing to support campaigns, and act as the voice of the customer to internal teams. Desired experience includes working with software applications and in-app marketing, with a strong track record of launching and driving adoption of new products in a B2B environment. Preferred qualifications include an MBA or Master’s degree in Marketing or related field.
Required Qualifications
- Bachelor's Degree in Marketing or equivalent field
- Typically a minimum of 8 years experience in product marketing and/or product management in a B2B environment
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