Senior Product Marketing Manager
HybridSydney, New South Wales, Australia
Job Summary
Evolve global positioning and messaging for Smokeball's platform and solution tiers, partnering with leadership to equip client-facing teams with targeted value props. Create deep-funnel assets including pitch decks, battlecards, and demo videos to support the sales cycle while tracking the legal-tech competitive landscape for practical insights. Synthesize voice-of-customer data to inform GTM strategy, develop ICPs and buyer personas, and lead launch planning for major releases with marketing and client success. Own success metrics driving product, acquisition, and client growth, identifying adoption opportunities to deliver targeted growth programs.
Required Qualifications
- Proven experience in producing marketing
- Proven track record of delivering performance-driven product marketing plans, including GTM launches and strategic campaigns, that have resulted in tangible growth
- Experience working in a rapidly growing environment that demands a combination of strong product knowledge, exceptional storytelling and commercial understanding
- Adaptable and comfortable with ambiguity and changing priorities, with an eye for prioritization
- Experience influencing and collaborating with cross-functional stakeholders at multiple levels
- Experience working closely with sales and client success teams, and building messaging and enablement that gets used
- Experienced in storytelling, with the ability to turn complex product information into clear, compelling narratives
- Curious about AI and emerging tools, with an appetite for using them to improve research, drafting, synthesis and speed
- Experience in legal tech, professional services, compliance-adjacent markets or SMB software
Desired Qualifications
- Ideally within a fast-paced B2B SaaS environment
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