Senior Product Marketing Manager
$135,000–$160,000 year
On-siteWashington, District of Columbia, United States or District of Columbia, United States
Job Summary
Develop comprehensive product marketing strategies for innovative health technology products serving pharmaceuticals, clinical research organizations, and government institutions. Collaborate with cross-functional teams to define product positioning and messaging, while conducting market research and competitive analysis to identify industry trends. Create compelling marketing materials, including case studies and white papers, and measure campaign effectiveness using data to drive continuous improvement. Act as a key liaison between product management and sales teams to ensure alignment on features and market needs. Requires 6–10 years of experience in product marketing within healthcare or life sciences, with a proven track record of driving product adoption and revenue growth.
Required Qualifications
- 6–10 years of experience in product marketing
- experience in the healthcare, life sciences, or technology sectors
- Proven track record of developing successful marketing strategies that drive product adoption and revenue growth
- Strong analytical skills
- experience in market research and competitive analysis
- Excellent communication skills
- ability to craft persuasive messaging tailored to diverse audiences
- Experience working in a hybrid environment
- experience collaborating with remote teams
Desired Qualifications
- Familiarity with AI-driven technologies and their applications in healthcare
- Previous experience in a venture-backed startup or growth-stage company
- Knowledge of regulatory considerations in healthcare marketing
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