Senior Product Marketing Manager
$116,000–$145,000 year
HybridAustin, Texas, United States
Job Summary
Conduct ongoing research into customer needs, market trends, and competitive positioning to inform roadmap, messaging, packaging, and go-to-market planning. Own positioning and messaging consistency across the customer journey, including website experiences, sales collateral, campaigns, and demos. Partner with Product Management, Sales Enablement, and Demand Generation to translate product direction into launch strategies and develop customer-facing content like case studies and webinars. Perform win/loss analysis and customer interviews to refine targeting, while building AI workflows to improve marketing process efficiency. Track adoption, win rate, and campaign metrics to guide iteration. Collaborate with cross-functional teams to ensure alignment on priorities and launch readiness.
Required Qualifications
- 6–8+ years of experience in product marketing or related roles within B2B SaaS organizations
- 3-6 months+ of creating AI workflows and agents to evolve product marketing processes and efficiency
- Proven track record of turning customer, market, and competitive insights into effective positioning, messaging, and go-to-market recommendations
- Experience with customer surveys, segmentation work, and win/loss analysis to inform product marketing strategy
- Strong experience developing and evolving positioning and messaging for complex or multi-product solutions
- Demonstrated ability to influence cross-functional partners across Product, Sales, Customer Success, and Marketing
- Experience partnering on enablement materials and go-to-market content that support revenue and adoption goals
- Excellent written and verbal communication skills, including experience presenting recommendations to senior stakeholders
- Ability to manage multiple priorities on your own and move effectively between strategic thinking and hands-on execution
- Must be comfortable working in a fast-moving environment where products, priorities, and market conditions evolve quickly
- You can operate without a playbook while you're working to build it
- Ability to travel 1-2 times per quarter, if required
- employees are expected to work onsite each Tuesday and Wednesday
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