Senior Product Marketing Manager
$147,487–$147,487 year
RemoteUnited States or Richardson, Texas, United States
Job Summary
Create compelling product messaging and execute go-to-market programs for RealPage's property operations team focused on Smart Building technology, utility management, and sustainability solutions in the multifamily real estate industry. Serve as a subject matter expert on IoT automation, mobile access, Wi-Fi connections, utility billing, submetering, and sustainability analytics to empower Product, Marketing, and Sales teams. Define, plan, and coordinate integrated product launches while identifying market needs, analyzing buyer segments, and developing high-impact assets such as presentations, case studies, and training materials. Collaborate with cross-functional teams to drive adoption, refine pricing and packaging, and articulate competitive positioning to support sales and demand generation strategies.
Required Qualifications
- Bachelor's degree in Marketing, Business, Engineering Management, Computer Science, Information Science, or a related field
- five (5) years of experience in the job offered or an acceptable alternate occupation
- Experience marketing software solutions in multifamily property management segment including IoT automation, mobile access, and Wi-Fi technologies
- Experience in one or more of the following software segments: utility billing, submetering, sustainability analytics, energy reporting or related areas
- Experience with product management, sales engineering, customer success, implementation, or software engineering
- Ability to independently create compelling marketing content without editing assistance
- Experience crafting elegant and compelling messages for complex products and succinctly explain complex ideas
- Experience assessing problems and making recommendations supported by data
- Experience with business-to-business (B2B) sales processes and how best to support sales teams and equip them for success
- Project management skills, with the ability to create, drive, and manage detailed, multi-role projects with on-time delivery and regular communication
- Experience leading and influencing cross-functional teams effectively to deliver required results
- completion of Pragmatic Institute Product Marketing certification or current enrollment in Pragmatic Institute or Product Marketing Alliance coursework
- Monday – Friday, 8:00 am to 5:00 pm, 40 Hours/Week
- Remote work permitted
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