Senior Product Marketing Manager
$624,000–$624,000 year
On-siteNew York City, New York, United States or Manhattan, New York, United States
Job Summary
Own Probook's messaging architecture from company narrative to product, persona, and vertical levels, translating technical differentiation into clear, buyer-facing value for enterprise customers. Drive pricing and packaging while defining ICPs, personas, and jobs-to-be-done actionable for Sales and Marketing. Build and maintain a focused, high-impact content set including core pitch, vertical narratives, competitive positioning, and objection handling to improve win rates and deal velocity. Own go-to-market strategy for key segments like independent owners and PE-backed roll-ups, ensuring vertical strategies are activated consistently across campaigns and sales motions. Lead product launch GTM execution from positioning through market activation, partnering with Engineering on commercial readiness and packaging. Track competitive strategy and win/loss dynamics to translate insights into actionable guidance for Sales. Based in NYC with monthly onsite travel, this role offers direct influence on how Probook wins competitively in the home services AI space.
Required Qualifications
- 8+ years in product marketing, ideally in B2B or vertical SaaS
- Experience partnering directly with founders or executive leadership on positioning and narrative
- NYC-based
- Willing to travel for customer and prospect onsite visits at least once a month
- Authorized to work in the United States
Desired Qualifications
- Background in vertical SaaS, ideally in a technical product environment
- Experience with enterprise sales motions and how positioning shifts as deal size grows
- A track record of partnering directly with founders and product leaders
- A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say
- You're energized by moving win rates and deal velocity, not just shipping campaigns
- You thrive in ambiguity and love translating complex product capability into simple, credible language
- High agency: you make the story happen rather than waiting for a brief
- Exceptional written and verbal communication
- Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning
- You know when to lead independently, when to collaborate, and when to escalate
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