Senior Product Marketing Manager, Platform and Financial Services
$145,000–$195,000 year
Hybrid · New York City, New York, United States
Job Summary
Senior-level marketing role focused on platforms and embedded financial services. Drive differentiated messaging for embedded payments and financial services, including capital, business accounts, and issuing; lead content creation across formats (video, case studies, whitepapers) and enable regional marketing with scalable campaigns. Own go-to-market playbooks, end-to-end product launches, and demand generation; act as the voice of the platform customer through market research, competitive analysis, and regional insights. Collaborate with global and regional teams to ensure messaging consistency and impact; build a scalable content engine and co-marketing initiatives to enable platform partners. Fluent English communication, 7-10 years of B2B marketing experience in fintech or SaaS, and a customer-focused, data-driven approach are essential.
Required Qualifications
- 7-10 years of experience in B2B product/partner/customer marketing
- Fluent in English (written and spoken)
- Excellent communication skills
- Strategic, commercial, and creative thinker with ability to simplify complex concepts
- Experience managing global projects with measurable results
- Proven track record in fast-paced fintech or SaaS environments
- Ability to lead go-to-market playbooks and cross-functional campaigns
- Experience with product launches and demand generation
- Strong collaboration with Product, Marketing, and Sales teams
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