Senior Product Marketing Manager
On-site · Columbus, Ohio, United States
Job Summary
Senior Product Marketing Manager to own product positioning and messaging across Path Robotics' products, drive go-to-market strategy for launches and market expansion, create high-quality content (white papers, case studies, guides, blogs), build sales enablement materials (battle cards, ROI frameworks, pitch decks, demo scripts), develop competitive intelligence, define buyer personas and journey mapping, and partner with sales to optimize deal dynamics. The role sits between product, sales, and market, translating technical capabilities for technical buyers and delivering go-to-market assets that move deals forward. The candidate will work with engineering, applications, sales, and leadership to ensure GTM reflects what is built and for whom it is built, and will fill gaps to ensure messaging resonates with fabrication shops and related industries.
Required Qualifications
- 5+ years of experience in product marketing (ideally B2B or industrial/manufacturing technology)
- strong strategic thinking with hands-on execution
- excellent writing and storytelling skills
- experience with product launches, competitive positioning, and sales enablement in a technical product environment
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