Senior Product Marketing Manager
$130,000–$145,000 year
Remote
Job Summary
Craft compelling value propositions and messaging frameworks that resonate with customer needs. Develop and execute go-to-market strategies for new product launches, encompassing communication channels and rollout timelines. Conduct market and competitive analyses to identify target segments and develop customer personas. Partner with product management, sales, marketing, and partnerships teams to ensure alignment on positioning and enablement resources like sales decks and battle cards. Drive product adoption and revenue growth through impactful strategies. This role supports Pacvue's mission to power over $12B in retail media ad spend and expand reach across the commerce universe.
Required Qualifications
- 8+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment
- Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth
- Strong understanding of market dynamics, customer insights, and competitive landscapes within a defined product area
- Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively
- Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams
- Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques
- Familiarity with marketing automation platforms and CRM systems
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.