Senior Product Marketing Manager
$150,000–$185,000 year
RemoteUnited States
Job Summary
Develop and refine Nectar's positioning and messaging across enterprise, mid-market, and emerging brand segments. Build competitive intelligence programs, creating battle cards and differentiation narratives for the sales team. Own product launches end-to-end, from positioning and naming to internal enablement and launch campaigns. Create sales enablement materials such as pitch decks, one-pagers, case studies, and ROI calculators. Partner with sales to understand buyer personas, refine ideal customer profiles, and improve win rates. Synthesize customer feedback and market insights to inform product strategy and roadmap decisions. Support company storytelling and fundraising efforts with compelling market narratives.
Required Qualifications
- 4–7 years of product marketing experience
- Experience owning positioning and messaging for a product or product line
- Strong experience partnering with sales teams to build sales enablement programs
- Ability to conduct competitive analysis and translate insights into actionable positioning and strategy
- Excellent writing, communication, and storytelling abilities
- Comfort operating in ambiguous environments and building new functions in a fast-moving startup
- Strong collaboration skills across product, sales, and leadership teams
Desired Qualifications
- Experience in martech, social media platforms, or commerce-related software
- Experience working at a company through a Series A or Series B growth phase
- Experience launching AI-powered products or technical platforms
- Background working closely with enterprise sales teams
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.